Ross Lane arrived in Colorado Springs in March of 1932 from his humble beginnings as a Nebraska farm boy and his days as a car salesman at the Service Motor Company in Redfield, South Dakota. He had little more than ambition and faith in himself. His first two jobs in Colorado Springs did not work out for him, but his third job sent him on the way to success....
Learn About the Lane Family History!
Margot Lane and Philip Thompson enjoyed the Colorado Springs banquet held at the
recently remodeled Fine Arts Center. Philip designed and created a hat and vest from Pepsi
and Mug cans. Great Job Philip!
DALLAS (Sept. 19, 2007) - Mountain Dew AMP Energy and the Army National Guard will sponsor Dale Earnhardt Jr. when the popular stock-car driver joins Hendrick Motorsports for the 2008 NASCAR Sprint Cup Series campaign, it was announced Wednesday at the Dallas Convention Center.
Earnhardt, who helped design his two primary paint schemes and red car-number graphic, will drive the No. 88 AMP Energy/National Guard Chevrolets next season. The cars will see racing action for the first time in February during season-opening Speedweeks at Daytona (Fla.) International Speedway.
"To be able to announce our new sponsorship partners, car number and paint schemes for 2008 is a big relief for me, and I know it is for my fans as well," said Earnhardt, 32, winner of 17 Cup-level races and two NASCAR Busch Series championships. "This year has been full of major decisions and changes, and I'm really happy with the outcome."
"We are aligned with powerful brands, Mountain Dew AMP Energy and the National Guard, each with traits that everybody can identify with. And we are racing with a number that's very relevant to me, the No. 88. It's hard not to already be excited for the 2008 season."
Pepsi-Cola North America, the maker of Mountain Dew AMP Energy, has been involved in racing since NASCAR introduced its premier division, now known as the NEXTEL Cup Series, in 1949. Mountain Dew was the lead sponsor on Darrell Waltrip's championship-winning Cup entries in 1981 and 1982.
The Mountain Dew AMP Energy sponsorship will provide opportunities for driver-branded products and prominently feature Earnhardt's image in television, radio, print and online advertising, along with at-track activation and in-store marketing. Mountain Dew AMP Energy is charged with an energizing blend of B-vitamins, taurine, caffeine, ginseng and guarana geared to help keep consumers focused and in control.
"Dale Earnhardt Jr. is one of the most popular athletes in the world and his talent is as big as his following," said Dawn Hudson, president and CEO of Pepsi-Cola North America. "Mountain Dew's racing heritage runs deep and in many ways it is the original energy drink. AMP is the next evolution of Dew and now it's entering a new exciting chapter with Dale. "We couldn't be more thrilled to be partnering with Dale, Hendrick Motorsports and the National Guard. We look forward to joining them in victory lane."
"Having a pair of sponsors like Mountain Dew AMP Energy and the National Guard supporting the No. 88 team is just unbelievable," said Hendrick Motorsports owner Rick Hendrick, who has scored a NASCAR-best 161 Cup-level victories since 1984. "It's a fantastic combination that fits Dale Jr.'s personality and will allow him to be successful at Hendrick Motorsports for many years to come.
"We have terrific sponsors, talented people and sharp-looking cars, so we think Dale Jr.'s fans can really get excited about the future. Now that we've got everything set for 2008, there's a lot to look forward to."
Article by Heather Jabczenski
Super Bowl Sunday isn’t just about football this year, but also the launch of Pepsi Stuff Music and More. This will be a year-long "collect-and-get" program where consumers have the ability to participate in two ways:
1. Collect points from codes found on packages to get “Stuff” (Amazonmp3 music downloads, TV Downloads, CDs, DVDs, apparel, electronic accessories, etc.)
OR
2. Enter codes into a daily sweepstakes for chances to win trips, electronics, cash, and more. Prizes include trips to “Pepsi Experiences” (Super Bowl, Racing, Pepsi Smash Concerts), Trips to Pepsi pour Travel and Leisure destinations – Sea World, Busch Gardens, etc., home entertainment system, $100 cash, MP3 Players, etc.)
Pepsi Stuff will be executed across the entire Pepsi trademark: Pepsi-Cola, Diet Pepsi, Diet Pepsi MAX, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Wild Cherry, Diet Pepsi Jazz, Diet Pepsi Lime, and Diet Pepsi Vanilla.
This national program will be the largest Pepsi promotion ever done in the sixty-plus-year history of their media based marketing. Pepsi marketing kicked off with the first advertising jingle ever broadcast nationwide in 1940. The program will be supported by extensive national and local media plans at all Lane locations beginning Super Bowl Sunday.
Remember… “Every sip gets you closer to your choice of choice stuff” and visit PepsiStuff.com